An Internet marketing strategist is a professional mastermind. A corporate chess player. A marketing Sherlock Holmes.
It is a person who devises custom Internet marketing strategies for clients based upon years of intensive study, experience, extensive market research, and data science.
They’re a vital teammate for any business that would wish to get off of the ground, stay off of the ground, and make money. Or any venture therein, that would need to boost their online presence.
A deep inner reservoir of acquired knowledge, advanced mathematics, and keen intuition developed by experience make the strategist’s foundation of power.
Basically, you may have a product or service. But the strategist will be the reason why you actually become able to make sales with your product in the world.
For having something to sell and actually selling it are two completely different things.
They are masters of psycho-analyzation, forethought, foresight, and generating new marketing ideas for your business: making deductions, inductions, and abductions—based upon the evidence that they collect for your business.
They’re not salesmen who would address customers face-to-face.
They’re detectives who work behind the scenes to solve the mystery of why you’re not selling more than what you are. Or why you don’t have a larger presence on the Internet.
Marketing strategists come up with new ideas to help you. Then, they give you a step-by-step walkthrough about how you can fix that problem. No matter what stage your business is at, even if you’re still fundraising for capital to get started.
And even if your business isn’t struggling at all, even if it’s already off the ground and exceeding the break-even point: an Internet marketing strategist can be the reason why your business reaches the next level.
Who Are Internet Marketing Strategists?
The best personality types for being an Internet marketing strategist are the INTJs and the ENTJs according to the Myers-Briggs test.
Who Are the INTJs?
INTJ personalities are one of the rarest in the world forming only 0.8% of the human population.
Marketing strategists are introverted imaginative analytical geniuses. They are most often found in laboratories, universities, and libraries. There, they’re building their vast inner bank of knowledge while formulating innovative ideas that push mankind forward.
These are stereotypically the misunderstood prodigies. They tend to lack social skills but are the reason why human beings have made great steps forward in history, like
- the harnessing of electricity (Nikola Tesla),
- the invention of the computer (Alan Turing),
- socioeconomics (John Nash),
- or have built vast empires and masterminded some of the greatest military campaigns in history with minimal resources (Hannibal).
In fiction, you may know them as the famously entertaining characters none other than Sherlock Holmes, Dr. House, and Gandalf from The Lord of the Rings.
Who Are the ENTJs?
ENTJ personalities are very much like the INTJs; both are intuitive analytical thinkers.
Yet, because they’re extroverted, they tend to engage people more. Making for excellent entrepreneurs and salesmen like Steve Jobs.
The Struggles of an INTJ
As an INTJ myself, I’ve had to spend a great deal of introspective time overcoming the natural psychological weaknesses.
These often limit my ability to speak to people in person without being slapped in the face. They also make it challenging to be the face of my own company in front of a camera.
However, over the years, I’ve grown quite proficient in the social skills necessary to exceed the usual standards of performance expected from the world of Internet marketing strategists, achieved in baby steps with courage.
I’m actually most comfortable working behind the curtain. I prefer being the star of the stage crew, rather than the star of the stage.
I feel as if being the face of my own company is a necessary burden of leadership. It’s required to show the world that we are real and trustworthy.
This is why I’m present as the social lead in many of our videos. It’s also how I’ve been able to build a sizable following on social media.
The result of analyzing my own business’s weaknesses and leading by example to not tell but to demonstrate to you that we truly are good at what we do. Even if I personally dislike interacting with people, or being physically in the theatrical limelight.
When Did Internet Marketing Strategists Become Important to Have?
Marketing strategists became critical for any and every entrepreneurial team the moment they could use the Internet could to help grow a business.
Many entrepreneurs just haven’t realized it yet.
The Internet is the future of business. That’s where the war for market share will be waged harder and harder for higher and higher stakes.
According to internetlivestats.com, today by 2015:
- Around 40% of the world population uses an Internet connection; whereas it was only 1% in 1995.
- 75% of all Internet users in the world live in the top 20 countries.
- 48.4% of them live in Asia. The vast majority of the Asian market is Chinese. It’s typically inaccessible by westerners.
The Internet is where it’s at, where the action is happening, and it’s not going to die down anytime soon.
With the advent of the world wide web, once any business goes online they are accessible by nearly the entire known world. It’s a new frontier, one that’s constantly expanding and evolving with innovative new technologies and applications.
Internet marketing strategists became important the moment the world realized this. The question is: have you?
Where Do Internet Marketing Strategists Work?
Where Internet marketing strategists work depends upon the nature of their employment.
The corporate titans tend to make it mandatory that an Internet marketing strategist works on the company’s premises, in the traditional collared shirt with a tie. But that’s not what’s actually necessary.
All that’s necessary for a marketing strategist to do their job is an Internet connection with a powerful computer. And a comfortable enough place to read and think.
I actively travel the world, from North America to Asia, to Europe. Thus, I work from my home, hotels, and other areas including (but not limited to) parks, museums, and libraries. There I’m able to be in a comfortable setting yet alone with my thoughts.
When indoors, I use a whiteboard to organize ideas and draft the actual strategies. I graph data in the same exact way that Dr. House would list symptoms on his whiteboard in his show.
How Does an Internet Marketing Strategist Do Their Job?
There are three major phases to an Internet marketing strategist’s work:
- The research and development phase
- The self-marketing phase
- The client marketing phase
The Research and Development Phase
First, we wouldn’t be very competent at our jobs if we didn’t spend countless hours reading, studying, researching, developing, and testing new strategic ideas and technologies, as well as learning new world languages to help market your product in other countries.
The Internet evolves little by little, every day. Thus, it is the strategist’s responsibility to return to the Batcave on a regular basis to expand their inner reserve of knowledge.
Because there’s always something new to learn. There’s always a newer and higher intellectual level of skill to reach. Then the marketing strategist can set back out into the world to answer a client’s demands.
The secret to an Internet marketer’s skill is in the intense training and preparation that invested long before a client would ever even think to contact them.
The Self-Marketing Phase
A marketing strategist needs to build their portfolio to show to the world that they’re the real thing.
There are plenty of firms out there who use complicated catch-phrases and technical jargon. They know that their clients don’t understand it.
Yet, they hope to confuse their clients into giving them money and then legally saving themselves with a “no guarantee” clause in their contract.
The client is then impressed by the sesquipedalian display, forks over a ton of cash, and then is ultimately left with minimal results.
Yeah…that’s not us.
We firmly believe in the radically foreign and unheard of a concept called…
Demonstrating by Example
I learned in the military that respect is earned, never given. Therefore, if we are to earn your respect, we should be able to demonstrate that we ourselves would use our own metaphorical medicine that we prescribe for businesses.
Because we’re a business too.
We are our own endorsers. Our own test-dummies. The proof that what we do works. We are the example.
No legitimate marketing firm can guarantee the magnitude of individual results. That’s because they vary for each client depending on a myriad of variables.
What we can guarantee is that we know what we’re doing. We can guarantee that you can trust us.
We believe that we should first be able to market ourselves before we market for other people. And an average people should be able to actually understand what it is that we’re doing.
Instead of simply building a pretty website and scamming our clients, we, like Einstein, believe that “all physical theories, their mathematical expressions apart ought to lend themselves to so simple a description ‘that even a child could understand them.”
You should be able to understand us and what we’re doing for you. You should know why we’re important even if you yourself aren’t highly educated in computer science.
If we can’t, then by the laws and nature of the free-market: we should have no right to exist. We either harness our skills as a premium-quality product…or not at all.
That’s our standard. Though we can’t speak for other firms that give us a bad name. If we can’t do work that we’re proud of, then we won’t do that work at all.
And finally, there is …
The Client Marketing Phase
This is when the time we’ve spent training our skills like Internet marketing Shaolin monks deep in the bamboo forest or Samurai warriors high in the mountains comes to the point where it’s time for the final showdown.
Your village (business) needs us, and it’s time to save the day.
What Exactly Does an Internet Marketing Strategist Do?
Ödèas Marketing & Investing basically sells two products:
- Marketing strategy
- Support for employing that marketing strategy in real-time
For the marketing strategy, individuals can come to us for any reason or from any walk of life. They can be entrepreneurs, photographers, musicians, writers, etc.
For example, a writer can come to us and say: “Hey uhh, I’ve tried to get this book published but everyone rejected me. I want to self-publish it but I don’t think it’s going to sell. Can you help me?”
Or an entrepreneur may say: “Hey uhh, I’m trying to reach more clientele, can you help me?”
It’s then my job as the Internet marketing strategist to say “Yes, give me two weeks and I’ll have a wonderful step-by-step strategy for you to follow,” after an interview about the nature of their business, and how it’s been run thus far.
Businesses can come to us for the same reasons. But often businesses need industrial level help.
It’s my job to figure out a way for a client to increase their Internet presence. No matter what their industry is, which differs for everyone.
It’s a specialist’s job that I’ve created for myself after being in the same position as my clients. I was a struggling independent writer desperately trying to figure out how to sell more books.
Once I mastered the craft, I realized that I could rent out my skills to other people for a price. And I could train a supporting team to handle the immense workloads of multiple clients.
Support for Employing That Marketing Strategy in Real-Time
The second product that we sell is real-time support. Let’s say I draft a strategy for a client that requires the use of videography. They then contract us to handle the projects they can’t handle themselves.
They may need extra help with writing content for their blog. Or they may need graphic design or social media management.
We provide that for them as they need it, to succeed.
The Challenges of an Internet Marketing Strategist
As the CEO, the hardest challenge of running a company like Ödèas Marketing & Investing is learning the different disciplines of Internet marketing.
For example, one can make an entire career out of copywriting alone. One can make an entire career out of link-building alone, and so forth.
OMI gives support for various services. Each and every one of these can be turned into entire life-long careers.
An Internet Marketing Strategist Is a Jack of All Trades
But I have to be a jack of all trades a way very similar to how diagnosticians like Dr. House have to be jacks of all medical sciences and specialties.
This requires an immense amount of vigorous disciplined study. Far more than any bachelor’s degree program at any college provides.
Not only that, I have to be able to not only have a vision, but effectively communicate that vision to others. I have to analytically break down how we can achieve the vision step-by-step and lead by example.
This requires an extremely high level of math skill, depending on what it is. Sometimes even high-level calculus.
I also need to be able to mentally analyze large amounts of mathematic information, doubling my job as a market research analyst.
This means that I must be able to crunch a lot of numbers that deal with projected sales, available market share, competitor analysis, etc. to formulate truly effective strategies that make for satisfied clients.
This puts intense pressure on my mind. Especially because I have to do all this in crack-time.
Clients are impatient. They want results, and they want them not now, not tomorrow
An Internet Marketing Strategist Needs to Know a Little About Everything
It also requires fluidity, comfort with immediate and unexpected change, and fast reading skills. Because we’re a marketing consultancy firm for any industry.
This means that if a client comes to me needing help in an industry that I have no previous experience, I can’t use that as my excuse to turn down their patronage or provide sub-par service. Simply because I’ve never…say…run my own massage parlor before.
So, not only do I have to be skillful in every major discipline of marketing, but I also have to be able to learn and memorize massive amounts of information about totally foreign industries to me.
And by foreign, I’m not only speaking about the industry itself, but also the culture in which that industry resides.
For example, marketing for a tea company in China may be completely different than marketing for a tea company in Uganda.
To survive, an Internet marketing strategist needs to have world-class deductive reasoning intelligence and abilities. Almost exactly like Sherlock Holmes.
I have to be able to speed-read about an industry, retain all that information in my memory palace, and do split-second deductions about any and all of your competitors based upon the smallest details, and how to beat them.
So, basically, in order to do my job, you have to have a high IQ. And dedicate yourself to being professionally competent in virtually every marketing discipline in the industry. You also need to lead entire teams of people to accomplish herculean tasks in record times with minimal resources.
Why You Should Contract an Internet Marketing Strategist
You should contract an Internet marketing strategist, namely Ödèas Marketing & Investing if you:
- seek a solution, training, or support for how to generate social media buzz,
- increase your amount of followers on social media, and
- ultimately sell/market your product on the Internet.
It doesn’t matter what your industry may be. Neither what stage of development your business is in. Nor does it matter if you wish to market internationally or locally.
An Internet marketing strategist is an essential teammate for any entrepreneurial or corporate team, hands down.
Mike Norton is an American award-winning marketing strategist with a BA in Internet marketing from Full Sail University.
He’s also a writer, entrepreneur, and a physicist studying part-time at the University of York who is a veteran of the United States military and the 7-time winner of the USS Dwight Eisenhower award for essays about world peace and respect.
As a mostly self-educated vagabond, he gains inspiration from a myriad of experiences wrought from the adventures of his nomadic lifestyle. He prolifically writes and journals where ever he goes in the world, from one country to the next.