Any modern company knows that it needs a website to stand a chance to compete in the free market. It’s the digital office that the clients can step into and window shop before they decide whether they want to invest their time and money into it
It’s become incredibly easy to set up a website. Just in a few days or even hours you can tweak a pre-made template and launch a professional brand new site
That might be what you’ve already done. You may have even hired a web developer to further customize it to meet your business’s needs
However, in this day and age, simply having a website isn’t enough
5 Benefits Of Blogging For Small Businesses
1. A Blog Will Increase The Amount Of Traffic To Your Site
Having a website does not automaticity mean that you’ll be making sales. You need people to know about our website and visit it to even consider purchasing from you
And that’s one of the benefits of blogging. Companies that blog on average have 55% more website visitors than those that don’t
2. A Blog Will Help You Rank On Search Engines
In order for your visitors and potential customers to find you, you need to make sure you’re ranking on search engines, especially on Google. It’s the Yellow Pages of today
And not just on any page. The higher you rank, the better
Approximately 75% of people never look past the first page of Google, only about 6% venture to the second, and the numbers drastically decrease after that. The first three search results attract the most clicks
So, the further from the first page of Google you are, the slimmer the chances that you’ll be able to attract regular quality visitors to your site
A solution to that is blogging regularly and optimizing your posts with the relevant keywords
That not only attracts more website visitors but also more inbound links. 97% more to be exact. These are another way of ensuring you can rank high. The more inbound links to your website you have, the more authoritative Google will consider your website
3. A Blog Will Demonstrate Your Expertise
Blogging takes up lots of time and effort, and is, basically, giving away valuable information for free. Some even consider it pointless. Yes, indeed, a high-quality blog requires lots of work, but it’s far from being pointless. In actuality, it’s quite the opposite
If you were about to get a surgery, you’d want to know that your doctor has done that before. Many, many times. And you’re likely going to feel very unsure if that’s your surgeon’s first day on the job
The same logic applies to
Netizens are busy and you have very limited time to convince them that you do. So, how can you, as a brand, ensure that your potential customers know that, too
Via a blog. It’s your brand’s online resume and online portfolio. It’ll demonstrate your audience (and search engines) that you’re an expert in your field. That you know the ins and outs of your industry and have answers to your audience’s questions
4. A Blog Makes Your Target Audience Trust You
Imagine that you are willing to rent
Most likely, you’ll go with the second. Because they will have established trust and a closer relationship with you. You may even have had a few laughs together
Same goes for blogs. Potential customers won’t just look for products or services. They’ll look for information, knowledge, industry insights and tips
If you can provide that, you’ll become their trusted go-to source for important industry information
Trust is paramount nowadays because modern consumers are bombarded with a multitude of options. They no longer need to choose between two or three local brands. Their choices online can be virtually infinite
5. Your Audience Will Be More Likely To Buy From You
Most customers don’t make buying decisions right away. If you are familiar with The Buyer’s Journey (TBS), potential shoppers may land on your website at different stages of willing to buy. Frequently, they will simply look for information.
If your website is only about selling what you offer, many are likely to leave because they aren’t ready to buy yet. They’ll continue searching online until they come across your competitor’s blog which has the information that they are looking for.
However, if your blog is about topics important to your audience, that shows them that you care about providing your expertise to solve their problems
Even if they never purchase from you
But they will. Because customers are 71% more likely to buy from brands that they recognize and trust.
One of the benefits of blogging is that they will have had continuous exposure to your content. That will have reinforced the image of your brand and established trust
And by the time that your readers will have made a decision to make a purchase, your brand and not anyone else’s will be at the forefront of their minds
Does your small business have a blog? What benefit of blogging have you experienced thus far?
Karina Norton holds a BA in English and Education with a minor in Psychology, as well as certifications in Inbound Marketing and SEO. She currently manages white hat link building, market research, on-page SEO, and content management.