WHAT IS PAID ADVERTISING?

Paid advertising is the method of paying money to a channel (such as Facebook or Google) for exposure to a target audience. It’s performed by first understanding your target audience; this is achieved through market research, and the development of customer personas. The ad is a piece of creative usually combining both audio and visuals engineered to evoke a response from the target audience, leading into a conversion of some kind that (typically) either directly or indirectly makes money.

WHEN WOULD YOU NEED A PAID ADVERTISING STRATEGY WITH MANAGEMENT?

Paid advertising is a good choice for gaining fast insights and immediate results with virtually any given marketing campaign.  It’s a means of scaling the sales process to thousands in a single day, per day. Though, it’s important to have a proof of concept verifying that there’s actual market demand for whatever your offer may be. If there isn’t, then you could potentially scale thousands of dollars of loss in a day.

WHY CHOOSE US TO BE YOUR PAID ADVERTISING FIRM?

You would choose us to be your marketing firm for paid advertising for several reasons:

• We’re able to think outside the box. We can do so much more than simply throwing up a basic funnel of an ad to a landing page for cold sale conversions. There are multiple ways you can wield ads, such as when to use a brand-building campaign, not for sales conversions, but for page followers to warm sell to for the longest-term ROI.
• We have over six years of consecutive award-winning experience.
• You can verify our thought-process about how to execute advertising campaigns by reading our free works and case studies on the topic.