As a business owner, you’re always looking for ways to grow your business. And in today’s digital and post-pandemic age, one of the best ways to reach new customers is through online marketing.
A well-rounded marketing strategy doesn’t have to be costly or complicated to bring the desired results. However, it takes careful planning and execution to reach the right audience and deliver solutions to their problems in the best way possible.
With all these different marketing strategies out there, how do you know where to start? In this blog, we present 5 proven marketing strategies that any business owner can use to grow their business online.
Marketing Strategies to Start Implementing ASAP
1. Social Media Marketing
Social media is one of the most powerful tools at your disposal for marketing your business online. There are a few different areas included in this term, such as:
- Content marketing/ Content creation
- Social media account management/ community management
- Social listening & analytics
- Social media advertising
- Connections with other accounts on social media
- Influencer marketing
Even though social media platforms were primarily created for socializing with friends and family members, they are now a highly effective tool for brands. Building a brand on social media requires a lot of time and dedication, but the rewards are worth the effort.
Despite the intense competition and media noise, a business can reach their ideal clients and communicate with them through their content and the interactions between them. An effective content strategy can increase the organic growth of the business.
One of the main long-term goals of any business should be organic traffic. Social media platforms are the ideal environment to reach new customers and get to know a brand.
2. Search Engine Optimization
According to statistics, 93% of all online interactions start with a search engine. Needless to say, your pages have to be SEO-friendly. What does that mean?
Good SEO enhances the visibility of your website. So, when a potential customer looks for information about your offer or a similar one online, your page has to be among the first ones in the search engine results. This gives the chance to new people to learn about your business and also allows you to build deeper connections with your existing customers.
So, how can you apply SEO in your digital marketing strategy? It may seem overwhelming, but the following tips can help your business rank higher in the search engines.
- Publish high-quality content
- Optimize your website for mobile users
- Improve the page experience
- Optimize your page speed
- Pay attention to the metadata of your website
- Gain relevant and trustworthy backlinks
Keep in mind that there are 3 key factors that indirectly influence the ranking of your business: E-A-T or Expertise, Authoritativeness, and Trustworthiness.
3. Web design
Profitable businesses nowadays need to invest in optimizing their website and constantly improve the user experience. Apart from the aesthetic aspect, a web page needs to be easy to navigate and convey all the necessary information. This way, it’s much more likely to hold the visitors’ attention and lead them to take action.
Even though creating a website used to be a one-time project a few years ago, business owners now must keep it updated at all times. This ensures your business stays afloat among the competitors and also helps you establish credibility and authority, generate new leads and speed up your sales cycle.
4. E-mail Marketing
As we move further into the digital age, businesses are increasingly reliant on e-mail to communicate with customers and prospects. In fact, the estimated number of e-mails received daily is 347 billion in 2022. Therefore, e-mail is now one of the most important tools in a business’s marketing arsenal.
There are many reasons investing in e-mail marketing is a smart move for any business, but here are just a few:
- E-mail is an extremely cost-effective way to reach your target audience. Compared to other marketing channels, e-mail is relatively inexpensive to set up and maintain.
- E-mail allows you to segment your list and send highly targeted messages to specific groups of people. This ensures that your message is relevant and interesting to the people who receive it, which increases the likelihood of them taking action.
- E-mail is a great way to build relationships with your customers and prospects. By regularly sending useful information and offering valuable deals, you can develop a rapport with your list that will keep them coming back for more. Personalized e-mails are six times more likely to end up in a transaction, so keep this in mind.
5. Strategic Partnerships
Creator economy has skyrocketed since the beginning of the pandemic. The secret of the companies that survived the new normal was the adaptation of the marketing strategies. It’s important for businesses to think about how they can form strategic partnerships with other brands and content creators. Here are only a few of the benefits:
1. They help businesses reach new audiences.
When businesses partner with other brands or content creators, they gain access to new audiences that they might not have been able to reach on their own. This is because people tend to trust recommendations from people or brands that they already know and respect.
2. They provide businesses with an opportunity to create more engaging content.
By teaming up with other creatives, businesses can produce more interesting and engaging content than they could on their own. This type of content is more likely to capture people’s attention and get them interested in what the business has to offer.
3. They can help businesses save money on marketing costs.
Partnering with other brands or content creators can be a cost-effective way to market a business, since the costs are often shared between the two partners. This can free up more budget to invest in other areas of the business.
In conclusion, these five marketing strategies are common, yet highly effective ways to grow your business online. While it may take some effort to implement them, the payoff can be significant.
If you’re looking for more information on how to execute any of these strategies successfully, be sure to check out our blog. We have tons of helpful tips and advice that will set you on the path to success.