One thing is true – Google first page results drive traffic. However, ranking on the first page of Google should never be your primary goal.
There is plenty of content that is optimized to rank on the first page, yet it does not provide any value to the readers. Thus, you may gain plenty of traffic. However, if your content does not provide any value to the reader, you will not be able to convert the leads or convince them to submit their e-mail to you.
Another strategy that numerous marketers provide is ranking on the first page for keywords that gain little or no traffic. So, you may rank on the first page for that specific keyword, but the traffic won’t be enough to secure enough sales.
Instead, your first and the foremost goal should be providing value to the reader. In very simple terms, Google likes what readers like. If it notices that readers find your content valuable, it will consider your content valuable.
Thus, an increase in Google rank and first-page results can eventually happen as a result of high-quality content marketing efforts.
So, take care of your website visitors, and Google will take care of you.
* Due to the agreement with the brand, we are not using their real name.