So, you’re trying to figure out how to sell on social media? It’s not as straightforward as you might think. You can’t just start blasting your products or services and expect people to buy them. If you want to use social media to sell your products or services, you need to learn how to sell without selling.
Before you think of selling on social media, you need a strong social media presence. This means establishing a strong brand identity and developing a loyal following. Once you’ve done that, you can start using social media to drive traffic back to your website or blog and convert those visitors into paying customers.
There is a way you can use social media to promote your business without coming across as pushy or spammy. The following tips will help you leverage the power of social media:
Tips to Sell without Selling on Social Media
1. Optimize Your Social Media Pages
Your social media page is more than you think. It can be used as your portfolio, your business card, and the communication channel with your audience. It is a crucial part of your marketing strategy, so it needs to reflect your positioning, and your mission and speak to your target audience.
How can you ensure your profile is optimized?
- Make sure that your social media profiles are complete and up-to-date
- Include a link to your website
- Make sure that your profile pictures and cover photos are professional and eye-catching
- Mention your Unique Selling Point, meaning what differentiates you from anyone else
- Include a clear CTA
An optimized page with a structured and updated bio and high-quality content with appealing graphics and compelling messaging is a must. This is how your potential customers will view your online presence and decide whether they can trust you with their time and money.
2. Don’t Sell Directly
One of the biggest mistakes people make when selling on social media is that they immediately jump on the sales pitch. This comes across as pushy, and it can be difficult to convert leads into potential customers. After all, no one likes to be bombarded with ads and promotional messages by people and brands they know nothing about.
Instead, strike conversations as naturally as you would at a networking event. Ask them questions to learn more about their buying behavior and their needs towards specific pain points. Build your pitch around what they say and make them think it was them who decided to take action.
3. Provide Value
When you’re providing value, you’re not selling. Instead, you’re giving your followers information that they can use to improve their lives. This might include helpful tips, advice, or even just entertaining content.
When you provide value, people will start to see you as an authority in your field that they connect with on a personal level. Once they trust you and seek your expertise, they’ll be more likely to buy from you.
You can expand your reach by repurposing your content on more platforms. For example, you can create multiple Instagram posts from a blog or a podcast.
The bigger your digital footprint is, the more people will get familiar with your content. Being on top of your ideal customer’s mind will increase the chances of them consuming more of your content.
4. Build Relationships
Social media is a great way to build relationships with potential customers. When you connect with people on social media, you’re not just selling to them; you’re building a relationship.
A core element of social media is engagement with the community of other users. When you network to build authentic and genuine relationships, people tend to trust you more. When they get to know you, they’re far more likely to buy from you.
So, be social, connect with your followers, and provide value selflessly. Over time, you’ll start to see more sales come in and more repetitive customers advocate for your business.
Bonus Tip: Don’t Take It Personally
This is an important reminder about your mindset when approaching sales in general.
There are always going to be people, interested in what you offer but not ready to take action. It could be due to a lack of resources or hesitation due to the timing.
Whatever the case, this doesn’t mean they would never use your product or service. So, you need to leave your ego at the door and approach every possible scenario with professionalism and a friendly tone.
These tips are meant to help you build trust with your followers and provide valuable content they will appreciate. When you focus on providing a great experience for your audience and think about what they want instead of what you want, sales will follow organically.
For more information on how to grow your business the right way, find more related topics on our blog.
We hope these tips have helped get you thinking about new ways to reach your target audience and increase your sales.