Good website design for your business is not something to be taken lightly these days. Not only is the World Wide Web filled with opportunities for businesses but web presence has become an essential asset your business cannot do without.
One of the major harms in Internet marketing today is that small business owners don’t realize the importance of having a good quality, professionally-built website. The appearance and functionality of your website can determine the success of your business.
Nowadays, people use the Internet to obtain information. Therefore, having a website that displays valuable information is critical if you are are in the business world.
Today, the front of your website is fundamentally your “first impression.”
Let’s have a look at a few benefits of having a well-designed website for your business.
8 Reasons Why Good Web Design Is Important
1. Good-quality UX and UI
A good website starts with a good user experience (UX) and user interface (UI) design.
User experience takes into consideration the fastest and most pleasurable way for users and visitors to accomplish activities on your website. Whether it be finding information, purchasing products or services, or getting in contact, designing good user experience is less likely to frustrate users, especially when the time is of the essence.
User interface involves the aesthetics of the website. An appealing user interface design will make use of layout and visual elements as well as media to enhance a website and attract users.
Good UX and UI design are not only beneficial when it comes to good website design for your business, but essential components needed from the inception of your website. Your business website cannot be competitive without them.
2. Custom Design
Professional website designers know how to make an impressive website that reflects your company’s personality and vision. Having a custom designed website will guarantee your business a unique look and feel that is completely tailor-made for your brand.
Popular content management systems like WordPress facilitate the use of pre-made templates. While they will be more cost effective, your website risks looking cheap and standard. The flexibility and customization needed are surely missing when using a template.
The old saying holds true, “You get what you pay for!” Trying to save money by paying a cheap price for your business website will land you in trouble when you experience problems with it. You may then need to hire a professional designer to fix the mistakes or possibly have to redo the entire website.
If you hire the right professional, to begin with, you are a lot more likely to have a stress-free experience.
3. Better Search Engine Optimisation (SEO)
Having a high search engine ranking is one of the best methods today to gain new clientele.
Unique content is key to good search engine optimization. Keyword density, titles, and meta descriptions are just some of the things you can customize on your site to improve your search engine visibility. Nonetheless, it’s not the only factor that affects how well a website ranks. Good web design plays a huge role, as well. A well-designed website will have all the essential elements that will help the website get indexed and ranked on search engines such as Google.
Statistically, a staggering 92% of people who use search engines will visit only the results on the first page of Google. This is why it is crucial to have your website optimized for search engines to achieve higher rankings for competitiveness.
4. Fast-Loading Web Pages
Speed is relative to good website design and one of the big players when it comes to online business. If it takes your website a long time to load, your potential customers will leave and go elsewhere. This is especially true for e-commerce businesses. An average user is likely to abandon a site if it takes longer than 3 seconds to load.
This is also relative when it comes to different devices. A website may take longer to load on a tablet using mobile data that it will on a desktop computer connected with broadband. A good business website will be designed for optimal performance speed over all devices.
The fast loading times will encourage customers to use your website and keep coming back.
5. Online Presence, It’s What We Expect!
Consumers expect you to provide online content about your business as most of them will head straight to the web to find your website for product information, at very least.
Having a good business website tells today’s consumer that you have a form of credibility. The lack of one may cast doubt as to your credibility and may lead customers to look elsewhere.
When starting their buying expedition, consumers research with recommendations from other people and social media networks. The next step is finding information, reviews, and supporting evidence of the products. This is why it is vital that your product and services have a presence on the web.
6. Showcasing Your Products and Services
A good business website will enable you to showcase your products and services to your customers.
You can display your products with detailed descriptions and stunning images. Don’t forget that you can add additional value to your product pages by offering support features such as video tutorials, downloadable instructions and user manuals in the form of PDF documents.
7. Increased Sales
More visitors lead to more sales. Not only a web presence and great content will lead to more traffic on your website, but it will also increase sales.
If you provide services or offer products for sale online, this can mean a dramatic increase in sales. You will also gain the advantage of not being restricted by geography or time. This means that not only are your doors are open 24/7, but you have the potential of a global market for your business.
Your online presence facilitates brand recognition and marketing campaigns. It also supports customer service, building relationships with clients, as well as other vital elements of your revenue stream.
8. Control over Your Online Presence
You have little to no control when it comes to what people say about them on social media networks and other channels of review. Even a company that goes out of their way to satisfy customers will still get a rotten apple now and again.
However, you can control the content of your website and therefore influence the perception of your customers. A business website allows you to prove your credibility by telling customers why they should use your products or services. It also helps to build trust. This can help you earn positive feedback on your products or services.
In addition to that, potential investors can explore your website to find out what your business is about as well as what they can expect from it in the future.
A well-designed business website will make use of blogs, social media article sharing which is a more effective way of advertising. It also demonstrated trust when customers share links to your content.
There is no doubt about it, good website design is a valuable asset your business cannot do without. If at this time your business does not have an online presence, do not hesitate any longer, make the investment today.
Sean assists with website development and server management.