While business may want to shy away from investing money into paid advertising, growing any business always comes at an expense, be it hard work, time, investment, or a hard learning curve.
Relying solely on organic traffic can be time consuming and require even more financial investment in the long term. In the meantime, Google Search Ads can offer immediate and assured traffic that generates sales.
The problem, however, is in executing a Google Ads campaign effectively. Some businesses may test the waters by executing campaigns themselves. Others may rely on the automated bid strategy to maximize conversions.
Our client relied on both. While their efforts did yield traffic and conversions, the number of their conversions was low. Moreover, the cost per conversion and the overall cost of the campaign was higher than necessary.
It is important to assess the past results and tailor a personalized ad strategy that best suits the needs of every specific business and delivers the most optimal results.
Relying on the services of a skilled and experienced paid advertising professional is not a must. However, it will save you time and resources as well as attract qualified leads right away so that you can focus on what you’re best at.
* Due to the agreement with the brand, we are not using their real name.