I once accepted the contract of a client who claimed to have never worked for anyone before
Entrepreneurs Need Help, Too
I didn’t mind that he had hired me because of all that he didn’t actually know in business and marketing. That’s what I’m here for. In fact, it’s other people’s lack of knowledge that keeps me employed.
Like in the medical world, if patients had the knowledge to cure themselves, we’d have no need for doctors. The knowledge that I have is a finite resource that’s hard to achieve; the same goes for a doctor.
Knowledge is power. Entrepreneurs seek this power; thus, they come to me to gain the power that I have in exchange for currency. I traded my time to go the path that they didn’t, and they provide what I couldn’t in the form of a product or service
A partnership forms, and then we make
And there’s nothing wrong with that
But what I did mind was how he insulted my intelligence by belittling me while projecting his facade. The money he paid me with was not his own; it was an investor’s. Meanwhile, he claimed never to have worked for anyone in his life. That he couldn’t work for other people, that they should work for him
Delusional Beliefs About Being Your Own Boss
What inhibited him was not his intelligence; he seemed like a pretty smart guy. What hindered him was a delusional belief about the true nature of entrepreneurship. He believed in three misguided things:
- There’s a job for everyone
- Mediocre workers are okay.
- CEOs don’t serve anyone
All three of these were wrong. And he struggled to make a single sale
A CEO Is Still A Servant
CEOs get paid more because they’re the lead thinkers, visionaries, and sculptors of a brand. What the brand offers must solve a problem for its target audience, meet a demand. That’s basic economics. Meanwhile, they are responsible for team unity, morale, and company culture.
Anyone can pay a couple hundred dollars to incorporate a title into an LLC. But a real CEO serves his customers, his team, and his shareholders
If that CEO fails to serve his team, he cannot serve his customers. If he fails to serve his customers, he cannot serve his shareholders
The company begins to fall apart if the CEO views himself as anything other than a servant of sorts
Like kings of their own kingdoms and people, CEOs are truly the first servants of the sovereign.
Mike Norton is an American award-winning marketing strategist with a BA in Internet marketing from Full Sail University.
He’s also a writer, entrepreneur, and a physicist studying part-time at the University of York who is a veteran of the United States military and the 7-time winner of the USS Dwight Eisenhower award for essays about world peace and respect.
As a mostly self-educated vagabond, he gains inspiration from a myriad of experiences wrought from the adventures of his nomadic lifestyle. He prolifically writes and journals where ever he goes in the world, from one country to the next.