Put simply: You hire a marketing director to make your business more money and allow you to focus on managing the company.
An effective marketing strategy starts at sales, and then works backward. Eventually, all marketing efforts should always tie back into sales.
Having a marketing director who’s an expert in consumer psychology means more than getting a promising strategy. It means flawless execution, management, and responsibility-taking with maximum efficiency.
You are the emperor; I am your Sun Tzu.