Colors not only influence the first impression, but they also shape the user’s perception of the brand, and they trigger purchasing decisions.

Color plays a crucial role in how we perceive the world around us. As a result, it can affect how we connect with a brand.

Choosing the right brand colors can help you attract and convert your ideal target audience.

Engaging words and attractive images alone are not enough to help businesses achieve their goals.

There is a myriad of reasons behind each purchase. However, contrary to a popular belief, reducing the price of your products is not the optimal way to increase your market share.

When a company seeks to attract customers passionate about innovation, experimentation and the pursuit of the ultimate truth, it must become a Magician.

Customers buy from certain brands because they are cheap, or because they offer quality products.

Some brands are fighters, wheres others are lovers. What they will become depends entirely on the audience they seek to attract.

Often, we appreciate businesses dealing with serious matters who retain their sense of humor. In spite of their product or service, these brands remain lighthearted and optimistic.

Customers don’t only want to buy quality products from companies. Most often, what they truly want to buy is the story.