Branding is a practice in marketing that aims to create an image that uniquely identifies a specific company. It helps identify a company, product, or service in a unique way, as well as set it apart from the competition. It is also crucial in creating internet marketing strategies that accurately represent the brand.
Often, Internet marketers and digital marketing agencies focus solely on developing the visual aspects of a brand. These include the logo, color scheme, and typography that is uniquely characteristic to a specific company. They may also develop brand guidelines that describe the voice of the company.
All of those are important as they create a unique image that potential clients or customers are able to recognize. Yet, you may notice that it alone does not bring in conversions.
That’s because trust is needed for your target audience to convert into buyers. The purpose of branding is to establish the trust needed. And to do so, you need more than simply the visual aspect of your brand.
Check out what the strongest foundation of a brand should be and how to establish a brand if you’re just starting off.
Customers buy from certain brands because they are cheap, or because they offer quality products. However, some brands increase their prices, change the quality of their products and yet, they remain customer favorites. This would not have been possible if […]
There are three things that customers value most: the quality of what they buy, the experience of the service that delivers it, and the story of the brand. While quality and service can cause customers to see the value of […]
Customers don’t only want to buy quality products from companies. Most often, what they truly want to buy is the story. A brand identity that is capable of resonating with target audiences is what allows companies to secure their market […]
Most of we humans thrive only when we feel understood. We oft take quizzes that help us understand how the outside world perceives us. Thus, we connect with the archetypes created by the quiz makers and find that we are […]
Branding is quite possibly the most underrated aspect of marketing. We oft lessen it to a logo, as though a logo alone is what would make a company’s brand powerful. If we could ever compare branding to something we are […]
Trying to fake it till you make it in your entrepreneurial journey? Building a successful and lasting brand requires a strong foundation, and faking it may not be the most optimal way to achieve it. Especially if you’re faking it […]
Imagine you are in ancient times, Asia or Europe. You are walking outside in the winter cold. It’s nighttime. You are in the forest, and you have an immediate need for warmth. You come to an open field, a clearing […]